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From Vision to Action

Marketing, to me, is more than just strategy—it’s about storytelling, connection, and impact. I’ve always been fascinated by how brands shape experiences and influence decisions, which is why I’ve built my foundation in Consumer Behavior and Marketplace Studies at the University of Wisconsin-Madison. With certificates in Digital Studies and Entrepreneurship, I’m always exploring new tools and creative approaches to make marketing more engaging, relevant, and innovative.

At StudentPrint, I turned ideas into action. Leading a sustainable printing campaign, I helped increase website traffic by 20%, while mentoring teams to improve collaboration and efficiency. It was in this role that I truly saw the power of blending creativity with strategy to drive real results.

Now, as a Marketing Intern at the Center for Leadership & Involvement, I focus on elevating communication and engagement. By redesigning the Wiser Advisor newsletter, I’ve helped student organizations feel more connected, and through my collaboration with the Student Leadership Program, I’ve expanded outreach efforts to reach even more students.

Beyond my internships, my role in Public Relations for Alpha Kappa Delta Phi International Sorority, Inc. has given me the opportunity to build community and create meaningful connections. By running multi-channel campaigns, I increased event attendance by 25% and strengthened alumni engagement through structured content strategies.

What drives me most is the ability to tell a story, create an experience, and leave a lasting impact. Whether it’s through branding, digital content, or strategic campaigns, I love bringing ideas to life in ways that inspire and connect. As I continue growing in my marketing journey, I’m excited to keep pushing boundaries, learning, and making a difference—one campaign at a time.

Lucy Lor is sitting in front of a window.

Resume

To learn more about my professional background please download my resume linked below

Have a question, an opportunity to share, or a project to collaborate on? I’d love to hear from you! Use the form below to get in touch.

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© 2035 by Lucy Lor.

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