Transforming Sales Training:
The Middle Six Digital Bootcamp
Strategic Marketing and Program Development
Madison, WI | September - December 2024
Overview
Redefining professional development through innovation and strategy.
A cutting-edge Digital Sales Bootcamp designed to elevate engagement, accessibility, and skill development for sales professionals. By combining gamification, strategic content delivery, and industry-recognized certifications, this program set a new benchmark for professional development in the digital era.
Key Contributions
Strategic Design: Led the strategy development for the bootcamp structure, focusing on user engagement and accessibility.
Gamification Framework: Conceptualized and integrated gamified elements such as role-playing exercises, badges, and point systems to increase user motivation and retention.
Content Insights: Conducted competitive research to refine the bootcamp’s interactive components and content delivery methods.
Collaboration: Partnered with cross-functional teams to synthesize ideas and develop a cohesive and impactful program model
Presentation Delivery: Compiled team efforts into a professional final presentation, effectively showcasing the bootcamp’s features and potential impact to stakeholders.
Key Features of the Bootcamp
Interactive Learning Modules: Pre-recorded videos paired with live Q&A sessions to foster engagement.​
Gamified Elements: Incorporated innovative mechanics such as role-playing and point-based systems to ensure participation and skill development.​
Certification Options: Offered both industry-recognized and proprietary Middle Six certifications, enhancing the program’s credibility and potential for growth.
Key Results
Developed a scalable bootcamp model that combines modern learning techniques with gamification strategies, setting a benchmark for digital sales training.
Enhanced professional development opportunities for participants, aligning with industry needs and expectations.
Reflection
This project demonstrated my ability to merge creative thinking with strategic execution. By leveraging insights, collaboration, and a forward-thinking approach, I played a key role in shaping an innovative training program that bridges the gap between engagement and professional growth.
