Empowering Connections: Managing Wisconsin aKDPhi's Instagram
Social Media Management​
Madison, WI | January 2023
Overview
I served as the Public Relations Internal Chair for Wisconsin alpha Kappa Delta Phi (aKDPhi). I was entrusted with the management and growth of the chapter’s Instagram account, creating a platform that fostered engagement, amplified the chapter's brand, and built authentic connections within the community.
Key Results
Accounts Reached: Increased from 1,801 to 2,434 (+63% growth).
Accounts Engaged: Grew from 167 to 259 (+55% growth).
Account Engagement
2 Months Prior
Account Engagement
2 Months Later
My Role
Public Relations
Content Strategy: Designed a cohesive content calendar, aligning with the chapter’s mission and values to ensure consistent and timely posts.
Engaging Campaigns: Promoted events, philanthropy initiatives, and sisterhood milestones with creative storytelling and visually appealing designs.
Analytics-Driven Approach: Leveraged Instagram insights to refine posting strategies, optimize audience engagement, and maximize impact.
Community Interaction: Maintained authentic interactions through comments, direct messages, and collaborative opportunities with members and the larger community.
Reflection
Managing Wisconsin aKDPhi’s Instagram provided a hands-on experience in digital marketing, analytics-driven growth, and community engagement. By focusing on strategy and authenticity, I was able to elevate the chapter’s digital footprint and leave a lasting impact.