Connect with me!
Your Partner for Marketing Innovation
Are you ready to collaborate with a creative marketer who thrives on crafting impactful stories and strategies? Whether you're seeking a partner to navigate the complexities of digital marketing, elevate your brand presence, or explore fresh opportunities in a competitive landscape, I’m here to help make it happen.
Let’s turn conversations into actionable success. Drop me a message at lucylor6@gmail.com or connect with me on LinkedIn. Together, we can bring innovative ideas to life.
Whether you're a fellow marketer, a brand enthusiast, or simply someone with a vision to share, I’m excited to connect, collaborate, and make a difference. Let’s turn potential into progress and leave a lasting impact in the world of marketing.
My Expertise
Social Media & Community Management
🎯 What I Do
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Strategically manage Instagram, TikTok, LinkedIn, and Facebook campaigns to maximize engagement and brand visibility.
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Create dynamic short-form content (e.g., Reels, TikToks) tailored to audience trends and platform algorithms.
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Engage in community management by fostering meaningful conversations and increasing audience loyalty.
🛠️ Tools & Platforms
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TikTok, Instagram Insights, and Meta Business Suite.
Content Strategy & Creation
✍️ What I Do
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Develop SEO-driven content strategies to align with brand goals and boost organic reach.
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Specialize in storytelling and branded copy for blogs, social posts, and websites.
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Plan and execute editorial calendars for streamlined, cohesive campaigns.
🛠️ Tools & Platforms
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Canva, Adobe Creative Suite, and Wix.
Digital Advertising & Analytics
📊 What I Do
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Execute and optimize paid ad campaigns (Google Ads, Meta Ads, PPC) for targeted results.
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Track and report KPIs, using insights to improve CTR, ROI, and audience segmentation.
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Incorporate A/B testing to refine campaign performance and maximize conversions.
🛠️ Tools & Platforms
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Google Analytics, Instagram Ads, and Mailchimp.
Campaign Management & Collaboration
Digital Advertising: Implements strategies for search, display, video, and social media. Search Engine Optimization (SEO): Conducts website audits, keyword research, and SEO competition overviews. Integrates SEO seamlessly into content strategies. Content Distribution: Utilizes email marketing, influencer collaborations, PR, and list building for impactful content distribution.
📅 What I Do
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Manage end-to-end campaigns with a focus on measurable outcomes and brand alignment.
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Collaborate with cross-functional teams to ensure seamless execution across channels.
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Use project management tools to streamline workflows and ensure deadlines are met.
🛠️ Tools & Platforms
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Microsoft Teams, Google Workspace, and Eloqua.