Bringing stories to life through captivating digital content, data-driven marketing campaigns, and meaningful audience connections.
Hello! I'm Lucy.
Crafting impactful marketing stories that inspire and engage.
With a passion for strategic marketing and creative storytelling, I specialize in content creation, campaign management, and brand communication. My background in Consumer Behavior and Marketplace Studies at the University of Wisconsin-Madison, along with certifications in Digital Studies and Entrepreneurship, has given me a strong foundation in understanding audiences and shaping effective marketing strategies.
From driving engagement to amplifying brand presence, I’ve built a proven track record of executing high-impact marketing strategies that captivate audiences and deliver measurable results.
I believe in the power of purposeful storytelling and strategic marketing to create experiences that connect and inspire. Whether through visual branding, digital content, or marketing strategy, my goal is to bring ideas to life and help brands make a lasting impression.
Explore My Featured Projects
Transforming Sales Training:
The Middle Six Digital Bootcamp
Overview:
Collaborated with The Middle Six to design an innovative digital bootcamp. Leveraging gamification and certification frameworks, this program redefines professional development through interactive and scalable solutions.
My Role:
Led strategy development and gamification design, incorporating role-playing exercises, badges, and point systems to boost engagement. Conducted competitive research, refined content, and unified team efforts into a cohesive, impactful presentation for stakeholders.