Hello! I'm Lucy.
Creative marketer. Strategic storyteller. Brand builder.

As a first-generation Hmong-American, I started in marketing to tell the stories I didn’t see represented around me. Over time, that grew into leading brand refreshes, designing campaigns, and building systems that helped student-run organizations and community projects feel professional and approachable.​

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Today, I’m a creative content marketer who blends storytelling, design, and strategy to build campaigns that connect people to brands in authentic and meaningful ways. I specialize in crafting brand voices, designing visuals, writing copy, and developing campaigns that balance creativity with structure. My goal is always to make marketing feel human, approachable, and impactful.