Welcome to a New Chapter: Print & Resource Center Launch
Branding
Madison, WI | September - December 2024
In my role as a Marketing Intern at the Center for Leadership & Involvement (CfLI), I played a pivotal role in branding and promoting the opening of the Print & Resource Center. This event marked a significant milestone in providing resources and support for student organizations, showcasing CfLI's commitment to community engagement and professional growth.
Overview
Example of Digital Work
Key Contributions
Visual & Brand Identity: Designed over 10 professional visuals, including a welcome sign, posters, and banners, all aligned with CfLI’s brand guidelines. Partnered with the CfLI team to ensure a cohesive and engaging event aesthetic that reflected the organization’s mission and values.
Strategic Marketing & Promotion: Developed and executed a comprehensive marketing strategy to maximize event visibility. Utilized social media, email newsletters, and on-campus promotions to effectively reach and engage the target audience.
Social Media & Digital Engagement: Created and managed social media content to drive awareness for the PRC launch. Designed graphics and visual assets that aligned with CfLI’s branding, increasing digital interaction and event recognition.
Cross-Team Collaboration: Worked closely with CfLI and cross-functional teams to integrate marketing initiatives. Ensured promotional efforts were cohesive across digital and physical platforms, enhancing the overall impact of the campaign.
Key Results
Successfully launched the Print & Resource Center with a strong visual presence, reinforcing CfLI's branding and mission. Increased engagement and awareness of CfLI’s resources among student organizations and the campus community.Delivered a visually impactful and well-coordinated event that highlighted the center as a hub for student support and collaboration.
Reflections
This project allowed me to merge creativity with strategic planning, emphasizing the importance of cohesive branding in creating meaningful experiences. From conceptualization to execution, the launch of the Print & Resource Center exemplified my ability to bring an organization’s vision to life through impactful design and collaboration.